Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren’t evolving yourself, aren’t you being counterproductive to your business development? Marketing our businesses isn’t just about what ads to buy or what networking event to go to next; it’s about us as people, as entrepreneurs. The following marketing traits are often overlooked by entrepreneurs but are pivotal to your long-term success. What’s more, they cost very little yet earn a savvy entrepreneur a lot.